Essence of the logo
10 SEP 2018We spent quite a while on the logo for PySangamam owing to the fact that it reflects the image of the whole conference.
The idea was to bring 2 things that were quintessentially Tamil Nadu.
The green part has patterns from Tamil Nadu’s beautiful Kanjeevram sarees - a true heritage of this state donned on many wonderful sarees worn by wonderful women around the world.
The red part has a Kural. Kurals are couplets that outline how one must live their everyday lives. This one in particular is #394:
உவப்பத் தலைக்கூடி உள்ளப் பிரிதல்
அனைத்தே புலவர் தொழில்
Which fits a conference setting so perfectly. It says:
You meet with joy, with pleasant thought you part;
Such is the learned scholar’s wonderous art!.
Quite a bit of thought went into this logo and we wanted it to reflect Tamil Nadu’s traditions and not just the ones of Madras. We hope we were able to do that.
Last, but not the least, this logo was designed by Suraj Sridhar. A friend of ours from Bangalore. He’s a design lead working with RedMart and a practicing design & UX freelancer.
Hit us up if you’d like to connect with him on design work.